Earshot field notes
Clear notes on how private practices are found across AI assistants, Google, maps, directories, and their own websites—without turning every change into an emergency.
Written for therapists and practice owners. Public signals only. No ranking guarantees, manufactured certainty, or advice that depends on asking clients for reviews.
Start here
A 7-minute field noteAI visibility
A calm way to inspect whether AI assistants mention your practice, which public sources shape the answer, and what the result can—and cannot—tell you.
What we pay attention to
01AI answers
Whether you appear, which sources are cited, and how often the pattern repeats.
02Search & maps
What ranks locally, what the map pack shows, and where the result sends people.
03Directories
Whether public profiles support your positioning or quietly replace it.
04Your website
Whether the right client can understand fit and take a clear next step.
Latest notes
Start with the uncertainty you have. Each note ends with what the evidence can support—and what it cannot.
Google & maps
A therapist can rank for an important search and still be absent from an AI answer—or appear in an AI response through a source the practice does not control.
Directories
Psychology Today and other directories can be useful discovery channels. The risk is letting a limited or outdated profile become the clearest public account of your work.
Measurement
Record the baseline, name the expected signal, allow the system time to respond, and resist attributing every change in inquiries to one edit.
Practice growth
A clear website with almost no qualified attention has a different problem from a visible practice whose prospective clients cannot understand fit or booking.